Once Upon A Time in Hollywood
Design Studio
BLT Communications
United States, founded 1992
Creative Director
Dawn Baillie
Art Director
Jeroen de Waal
Artist
Steve Chorney
Designer
Jeroen de Waal
Illustrator
Steve Chorney
Illustrator
Suren Galadjian
Illustrator
Walter Gutierrez
Photographer
Andrew Cooper
Client
Sony Pictures
Date2019
Dimensions40 x 27 in. (101.6 x 68.6 cm)
ClassificationsPoster
Credit LineGift of Dawn Baillie, Poster House Permanent Collection
Object numberPH.8191
DescriptionAs a movie about Hollywood in the 1960s, the film Once Upon a Time in Hollywood included numerous faux movie posters featuring the characters in the film. BLT used the illustrational style of posters from that era to create much of the prop-poster imagery seen in the movie. In order to further visually connect the film to that particular time in Hollywood, the BLT team produced the final composition by combining unit photography of all the characters in a montage style. Illustrator Steve Chorney then painted on top of this composite design to make it look like a 1960s American film poster. Throughout his career, Quentin Tarantino has often noted that Butch Cassidy and the Sundance Kid is one of his favorite films. Knowing this, the BLT team decided to incorporate Hobo, the 1910 typeface used in the title sequence and promotional materials for Butch Cassidy, in the top register of the poster. These types of Easter Eggs are joyous moments for designers.
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