Blue
Artist
Ramachandraiah and Raju
Date2009
MediumLithograph
Dimensions20 1/4 x 30 in. (51.4 x 76.2 cm)
ClassificationsPoster
Credit LineGift of Gail Anderson
Object numberPH.7124
DescriptionThis Hindi-language action film is loosely based on the 2005 Hollywood movie Into the Blue, starring Paul Walker and Jessica Alba. At the time of its release, Blue was the most expensive Hindi film ever produced, with a budget of one billion rupees (approximately $20 million). Nonetheless, it failed to earn back the original investment. Raju often pulls elements from various promotional materials when creating his posters, synthesizing them into a single image. In contrast to the official movie poster for Blue, Raju has only incorporated two of the main figures, modifying the composition so that it also includes the film’s female protagonist, a detail taken from a different advertisement. The designs of Ramachandraiah and Raju are much better suited to Bangalore audiences than the generic, composite images of standard movie posters. Their vibrant colors and layered patterns effectively reflect the aesthetic of Majestic, one informed by a creative culture of resourcefulness and community.On View
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