The Tragedy of Macbeth
Design Studio
BLT Communications
United States, founded 1992
Creative Director
Dawn Baillie
Art Director
Kristie Kam
Art Director
Stephen Kelly
Illustrator
Edel Rodriguez
born 1971
Designer
Kristie Kam
Designer
Stephen Kelly
Client
A24
United States, founded 2012
Date2021
Dimensions40 x 27 in. (101.6 x 68.6 cm)
ClassificationsPoster
Credit LineAnonymous Gift, Poster House Permanent Collection
Object numberPH.8194
DescriptionThe Covid-19 pandemic meant that the production of The Tragedy of Macbeth was only halfway complete by the time that the BLT team was supposed to begin working on the poster. With limited unit photography to work from and no special shoots available, they needed a creative alternative that stayed true to the film. This image is the result of a brainstorming session between Graham Retzik (the head of creative marketing for A24), Dawn, the trailer agency, and actor Frances McDormand. Designer Dawn Baillie came up with three artists whose work she felt reflected the tone of the movie and hired them to present some concepts. Edel Rodriguez’s simple iconography was chosen, beautifully reflecting the Medieval-style typographic title treatment designed by the production. Dawn’s team then crafted his imagery into the final composition.On View
On view
