Doxa
Designer
Designer Unknown
Datec. 1960
MediumOffset Lithograph
Dimensions39 x 27 3/4 in. (99.1 x 70.5 cm)
ClassificationsPoster
Credit LineGift of Galerie 1 2 3
Terms
Object numberPH.8768
DescriptionThis poster, produced for the English-speaking market by an unknown designer, promotes a new watch issued in 1957 by the Swiss Doxa company. The firm, founded in 1889, quickly gained a reputation for quality and innovation; in 1906, the founder, Georges Docommun won a gold medal for his anti-magnetic watch at the World’s Fair in Milan and patented the first watch with an eight-day movement in 1908. This became standard equipment on Bugatti racing cars, and later those of other automobile manufacturers as well as on planes and ships. This lithographic poster presents a simple image highlighting the details of the men’s and women’s versions of an elegant but fairly basic mechanical watch. Twenty-one jewels is considered sufficient for accurate timekeeping but a high-end watch has at least 25 jewels. The poster was published by the long-established Lausanne lithographic publishing house of Roger Marsens.On View
Not on view
