Emprunt National 1918

Artist D. B. Chavannaz France

Printer Imp. Crété, Paris France

Date1918

Dimensions30 3/4 x 43 1/2 in. (78.1 x 110.5 cm)

ClassificationsPoster

Credit LineGift of Peter A. Blatz

Terms

Object numberPH.151

DescriptionDuring the final year of World War I, the banks that administered French war loans intensified their poster campaigns. French artist D.B. Chavannaz seems to have been in big demand; among many other financial institutions, he was commissioned by Cox & Co, an army banking firm that had been established in London in 1758 and opened a Paris branch in 1915, to design posters to this end. This one probably promotes the third government war loan, issued in April 1918 (there was a fourth in September); it shows French and British soldiers sitting on a French tank as they watch explosions in the distance. A small golden figure of Victory with her laurel wreath is set on the tank’s turret, reinforcing the notion that Allied victory is imminent.

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