PKZ
Artist
Hans Looser
1919 - 1988
Printer
Hug & Söhne, Zürich
Date1957
MediumOffset Lithograph
Dimensions50 5/16 x 35 3/8 in. (127.8 x 89.9 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Terms
Object numberPH.5824
DescriptionThis poster by Hans Looser for the 1957 advertising campaign of the Swiss luxury-clothing company PKZ won the Swiss Poster Award of 1957. Since 1908, when the firm commissioned its first poster from Ludwig Hohlwein, PKZ continued to hire top graphic designers for its promotional posters, perhaps accounting for the fact that this store remains in operation all over Switzerland.On View
Not on view
