PKZ
Artist
Hans Looser
1919 - 1988
Printer
Hug & Söhne, Zürich
Date1957
MediumOffset Lithograph
Dimensions50 5/16 x 35 3/8 in. (127.8 x 89.9 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Object numberPH.5823
DescriptionIn 1945, Hans Looser set up his own graphic-design studio in Zurich, Switzerland, and by 1953 had opened his own advertising agency, which soon became well known for its high-quality poster designs. In 1957, he was commissioned to design a series of hugely successful posters for the luxury men's clothing firm of PKZ (Paul Kehl Zurich, named in 1881 for the founder), each featuring a suave, elegantly dressed man set against a plain background. There is no slogan but simply the initials of the famous Swiss company they promote.On View
Not on view
