Eat More/Eat Less
Artist
L. N. Britton
1858 - 1934
Printer
Heywood Strasser & Voigt Litho. Co.
United States
Date1917
Dimensions28 3/4 x 21 in. (73 x 53.3 cm)
ClassificationsPoster
Credit LineGift of Peter A. Blatz
Object numberPH.36
DescriptionThis is one of many posters produced as part of the U.S. Food Administration’s efforts to manage the country’s supply and distribution of food during World War I. The agency was founded by President Woodrow Wilson in August 1917, four months after the United States entered the war, and Herbert Hoover, the future president, was appointed food administrator. These posters were plastered across communities all over America. They urged civilians to conserve the nutrient-rich foods that could be most easily transported to American soldiers serving abroad and their starving European allies, whose farmland and resources had been severely depleted by three years of conflict. Here, the yellow text and the vividly colored foods set against a largely drab, brown ground are intended to entice civilians to focus instead on fish, fruits, vegetables, and other perishables less suited to export. L.N. Britton produced a number of posters for the U.S. government during this period, mainly for its fundraising and enlistment campaigns.On View
Not on view
