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Priori

Designer Rudy VanderLans born 1955
Typographer Jonathan Barnbrook United Kingdom, born 1966
Typographer Marcus Leis Allion United States, born 1975
Date2003
MediumOffset Lithograph
Dimensions33 1/2 x 21 1/2 in. (85.1 x 54.6 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Object numberPH.708
DescriptionJonathan Barnbrook is one of England’s best-known graphic designers, drawing much of his typographic inspiration from established 20th-century British fonts, most especially the work of Edward Johnston and Eric Gill, and display lettering found throughout London. In 1992, he released Manson (later renamed Mason) through Emigre, establishing a relationship between the West Coast foundry and his London studio. While Priori first appeared in the title treatment of Barnbrook’s 2002 album cover for David Bowie’s Heathen, it was not released to the public until the following year. The typeface itself is based on a common structure onto which any style can be applied, easily allowing serif and sans-serif variants to be inserted within a single word or sentence. It is meant to feel familiar and classic, yet strange and new. In addition to announcing the availability of Priori, this poster features a list of some of Emigre’s best-selling fonts, some of which appear in this exhibition.
On View
Not on view
Thingbat/Blockhead
Rudy VanderLans
1993
Base Monospace
Rudy VanderLans
1997
Not Caslon
Rudy VanderLans
1991
Base-12/Base-9
Rudy VanderLans
1995
OutWest
Rudy VanderLans
1993
Modula: Extended Remix
Rudy VanderLans
1995
Emigre/4AD
Rudy VanderLans
1988
Alienation
Rudy VanderLans
1987
Emigre Magazine
Rudy VanderLans
1986
See For Yourself
Rudy VanderLans
1988
Supermarket
Rudy VanderLans
2001
Dead History
P. Scott Makela
1990