Negrita Le Rhum
Designer
Designer Unknown
Datec. 2010
Dimensions69 x 47 in. (175.3 x 119.4 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Object numberPH.9701
DescriptionIn this poster advertising Negrita rum from around 2010, the original 1880s design of the Black woman in profile still appears on the bottle’s label. But while her hoop earrings and striped headscarf refer obliquely to the older design, the elegant Black woman photographed here stares directly at the viewer in an upright, seated pose that suggests empowerment rather than servility.On View
Not on view
