Inherent Vice
Design Studio
BLT Communications
United States, founded 1992
Creative Director
Dawn Baillie
Art Director
Doug Tomich
Art Director
Nguyen Nguyen
Designer
Doug Tomich
Designer
Nguyen Nguyen
Photographer
Wilson Webb
Illustrator
Suren Galadjian
Illustrator
Steve Chorney
Client
Warner Brothers
Date2014
Dimensions40 x 27 in. (101.6 x 68.6 cm)
ClassificationsPoster
Credit LineGift of Dawn Baillie, Poster House Permanent Collection
Object numberPH.8185
DescriptionBased on the postmodern novel by Thomas Pynchon, Inherent Vice is a bizarre detective story fueled by psychedelic drugs and references to the counterculture of the 1970s. Given the wild nature of the script, the BLT team had free rein to produce an appropriate promotional concept. The design for this poster was originally created using unit photography. Once the composition was finalized, a large-format print was produced on matte paper, over which Steve Chorney painted to create the illustration. The in-house team at BLT then tweaked the image, pulled colors from the cover of the first edition of the novel, and added details. In addition to the payoff poster, eight incredibly detailed character posters highlighting the star-studded cast were produced in the same style, as well as a billboard with moving pink legs.On View
On view
