No Man's Land
Design Studio
Seiniger Advertising
Creative Director
Tony Seiniger
Designer
Dawn Baillie
Photographer
Nels Israelson
Client
Orion Pictures
Date1987
MediumOffset Lithograph
Dimensions39 3/4 x 27 in. (101 x 68.6 cm)
ClassificationsPoster
Credit LineGift of Dawn Baillie, Poster House Permanent Collection
Object numberPH.8137
DescriptionDesigners are not always given a detailed brief when tasked with making a movie poster. For No Man’s Land, designer Dawn Baillie was handed a stack of photos and told to “make it stylish and show some action.” Around the time this poster was produced, the cost of commercial printing decreased, allowing for budgets to include such design upgrades as moving from a four-color process to a six-color process. Dawn had recently learned about gloss and matte varnishes, and was eager to experiment with them. Here, she contrasts a matte-black border with glossy photographs and lettering, the latter created by a double hit of red. The composition combines the three major types of photography typically found in movie posters. The action imagery on the right is unit photography taken during filming; the portrait of Charlie Sheen is special photography, in which an actor poses for a unique photoshoot especially for the advertising campaign; and the Los Angeles background is stock photography, taken from a preexisting library of available imagery.On View
On view
