Filosofia/It's Their Bodoni
Designer
Massimo Vignelli
1931 - 2014
Typographer
Zuzana Licko
Czech Republic, born 1961
Date1997
Dimensions22 1/4 x 32 1/2 in. (56.5 x 82.6 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Object numberPH.725
DescriptionDesigned in 1996, Filosofia is Zuzana Licko’s contemporary take on Bodoni, a late 18th-century typeface created by Giambattista Bodoni that remains one of the most pervasive and beloved typefaces of all time. Massimo Vignelli was a vocal fan of the classic Bodoni, referring to it in Design Observer as “one of the most elegant typefaces ever designed.” Meanwhile, in a 1991 interview published in Print magazine, he noted his distaste for the work of Emigre and its postmodern fonts. Asking Vignelli to create the poster for Filosofia was a long shot; however, Vignelli not only accepted but also wrote in his reply (in all caps) “THE WAR IS OVER.” This poster, therefore, acts as evidence of Emigre’s eventual acceptance by the old guard.On View
Not on view
