Isidor Bach
Artist
Ludwig Hohlwein
Germany, 1874 - 1949
Printer
Kunstanstalt Graphia, Munich
Date1912
MediumStone Lithograph
Dimensions47 x 35 in. (119.4 x 88.9 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Object numberPH.5720
DescriptionUntil the 1920s, with the emergence of advertising agencies, German promotional posters were typically arranged by manufacturers who commissioned them from printers, who had access to designers. Such posters, like this one by Ludwig Hohlwein, often focused on the product itself rather than on the "artistic" elements evident in many of the posters published in Britain, France, and the United States from the late 19th century. The elegant figures here, dressed in traditional Bavarian clothing for a train journey to the mountains, have presumably just been shopping at the established Munich clothing and sportswear store, Isidor Bach. Bach, a Jewish businessman, had opened the Munich branch of his store in 1878 and moved it to Sendlingerstrasser in 1903. The store was "Aryanized" in 1936 under the Nazi regime; it was partially restored to the surviving family after World War II, but under the name of "Konen," after the employee to whom it had been forcibly sold. Hohlwein also designed the poster stamp with his name on it seen here at upper left, in addition to many other posters for the printing firm of Kunstanstalt Graphia.On View
Not on view
