Stay Young Playing Golf in Germany

Artist Ludwig Hohlwein Germany, 1874 - 1949

Printer Reichsbahnzentrale Für Den Deutschen Reiseverkehr, Berlin Germany

Datec. 1930

MediumStone Lithograph

Dimensions39 3/4 x 25 in. (101 x 63.5 cm)

ClassificationsPoster

Credit LinePoster House Permanent Collection

Terms

Object numberPH.5718

DescriptionThis is one of a series of posters commissioned from different artists by the Reichsbahnzentral für den Deutschen Reiseverkehr (RDV), a company set up in 1928 by the German Nation Railways to promote tourism by rail. Whole this one urges travelers to “Stay young playing golf in Germany," others featured different and equally un-catchy slogans in English and were intended to be hung in travel agencies in the United States and England to encourage tourists to visit Germany and to use the trains to get around once they had arrived there. (The specific appeal of golf in Germany remains mysterious.) Ludwig Hohlwein’s design, like his others in this series, is traditional in style and subject matter, unlike the earlier, sometimes idiosyncratic experiments in the Sachplakat (object poster) style with which he had made his name two decades earlier. It also anticipates the slightly dull conventionalism of many of the designs that he made for the Nazi regime after 1933.

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