La Viree Superbe, Peugeot
Artist
Seymour Chwast
United States, born 1931
Client
La Viree Superbe Peugeot
Date1978
MediumLithograph
Dimensions30 1/2 x 24 in. (77.5 x 61 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Object numberPH.4255
DescriptionEager to benefit from the success of the Tour de France and promote its brand, Peugeot decided to host its own long-format races, sending cyclists on mopeds across the French countryside. Here, Seymour Chwast depicts a mustachioed man on a Peugeot BB3 gliding down one of the 61 locks of the Canal du Centre, a representation of the “wild ride between two seas” advertised in the upper register. The brief stated that Chwast’s design should be inspired by classic French bicycle posters. He took the concept a step further, referencing a classic poster pose while incorporating elements of Ludwig Hohlwein’s approach to composing space and René Magritte’s subtle Surrealism.On View
Not on view
