Bayr. Kraftfahr-Truppen.
Artist
Julius Ussy Engelhard
Germany, 1883 - 1964
Printer
Meisenbash Rittarth & C., München
Germany
Date1915
Dimensions47 1/4 x 35 in. (120 x 88.9 cm)
ClassificationsPoster
Credit LineGift of Peter A. Blatz
Object numberPH.28
DescriptionThe painter and illustrator Julius Engelhard studied at the Munich Academy and was a member of the Neuen Vereinigung Münchner Plakatkünstler (New Association of Munich Poster Artists). In addition to illustrations for the satirical weekly journal Simplicissimus, he produced numerous sports, travel, film, and theater posters, as well as advertisements for any number of commercial products. This poster, promoting a charity fundraising event for widows and orphans as well as war invalids of the army’s motorized unit at a Munich brewery, was one of several Engelhard produced during World War I, mainly to encourage enlistment and public donations to the German war effort. While his colorful design here reflects the bold, simple forms of the modern Sachplakatstil (object style poster), the grim-looking member of the Bavarian Kraftfahr Truppen, a Bavarian motorized unit responsible for the transport of heavy military goods and vehicle maintenance, in the foreground and the patriotic Fraktur lettering, hardly serve as an immediate enticement to attend a charity performance in aid of the needy.On View
Not on view
