An Echo from France/Buy Liberty Bonds
Artist
Fernand A. Crepaux
Printer
H. & G. Klotz & Co., NY
United States
Date1918
Dimensions45 1/4 x 29 in. (114.9 x 73.7 cm)
ClassificationsPoster
Credit LineGift of Peter A. Blatz
Object numberPH.263
DescriptionThis poster, designed by the French painter Fernand Crepaux, was directed at a war-weary American public in the last year of World War I, urging them to buy Liberty Bonds to support their French allies at the front. A woman, perhaps the allegorical figure of Marianne, stands on a trench in front of barbed-wire fencing wearing a military uniform combining 19th-century elements with the puttees (leg bindings) of the World War I infantryman. She brandishes a swirling French flag lettered with the names of Napoleonic military victories. The poster exists in a variant, issued later the same year, lettered “Nous les aurons [We will have them]/Buy More Liberty Bonds” and was issued by the Parisian perfumerie Edouard Pinaud; by 1908, this firm was run by the brothers Henry and George Klotz, whose copyright is noted on the composition. They instituted an ambitious international advertising campaign for Pinaud perfumes and men’s grooming products, and opened a New York branch of the store on Fifth Avenue in New York in 1920.On View
Not on view
