Zoolander
Design Studio
BLT Communications
United States, founded 1992
Art Director
Dawn Baillie
Designer
Dawn Baillie
Photographer
Frank W. Ockenfels III
United States, born 1960
Client
Paramount Pictures
Date2001
Dimensions40 x 26 1/4 in. (101.6 x 66.7 cm)
ClassificationsPoster
Credit LineGift of Dawn Baillie, Poster House Permanent Collection
Object numberPH.8164
DescriptionThis poster reflects the fun that art directors can have when they are developing an advertising concept. Designer Dawn Baillie wanted something eye-catching and gestural, so she physically demonstrated this pose for Ben Stiller to imitate during the photoshoot. The result is one of the most memorable movie posters of the early 2000s. The photograph is rotated 90 degrees—Stiller is actually lunging in the original image rather than pressing his hands against the floor. In order to get the correct vibrancy for the green of the “Z,” the printer had to run the poster through the press twice in what is known as a special hit.On View
On view
