At London's Service
Artist
A.A. Moore
England
Printer
Waterlow and Sons
England, 1810 - 2009
Date1934
MediumLithograph
Dimensions40 x 24 3/4 in. (101.6 x 62.9 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Object numberPH.7541
DescriptionWhile this poster does not mention a specific destination, the vista most likely represents a portion of Epping Forest—a 5,900-acre woodland on the border of East London and Essex. This public space provides city dwellers with ample access to nature, and reflects the fact that more than 40 percent of public land in London is green space—the largest proportion in any European city. In the late 19th century, Epping Forest was designated as common land (shared space people could use as they saw fit); however, since it was surrounded by urban areas and had no official guardian, it was threatened by destruction as a result of excessive timber harvesting and overgrazing. In a very early example of environmental activism, public outcry over the land’s misuse led to it being purchased and saved by the City of London Corporation, which still owns it today along with Hampstead Heath. A. A. Moore designed numerous posters for London Transport, almost all of which feature tree-filled landscapes that could stand in for any number of rural destinations.On View
Not on view
