Bravo Caro
Artist
Walter Muller
Datec. 1960
Dimensions33 x 23 in. (83.8 x 58.4 cm)
ClassificationsPoster
Credit LineGift of Saul Zalesch
Object numberPH.7466
DescriptionCaro, an instant coffee substitute made of barley, chicory, and rye was introduced in Germany in 1954, reflecting the enthusiasm for convenience foods in post-war Europe and the United States. However, chicory “coffee” had been popular in Germany in particular since the 18th century as a cheaper alternative to imported coffee. The name refers to the German word “Karo,” meaning the diamond suit in a pack of playing cards; the motif appears in the product’s logo here showing this factory-produced drink nestled on the otherwise wholesome-looking breakfast table set with nice china and flowers. The product is owned by Nestlé and is available around the world under various names; it is imported to the United States as Pero. Walter Muller designed a number of advertising posters for exhibitions, newspapers, and commercial products after World War II, typically in a sophisticated, abstract style.On View
Not on view
