For Those Who Think Young
Ad Agency
BBDO
Date1961
Dimensions63 x 40 in. (160 x 101.6 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Object numberPH.6617
DescriptionAs part of a $34 million campaign in 1961, Pepsi changed its slogan from “Be Sociable” to “Now It’s Pepsi For Those Who Think Young!” It would keep this tagline until 1964. Three years later, Pepsi helped sponsor the beach-party film For Those Who Think Young (1964) starring James Darren, Bob Denver, and Nancy Sinatra. It would also heavily feature Pepsi product placement. On View
Not on view
