I Love New York/Catskills
Artist
Milton Glaser
United States, 1929 - 2020
Date1985
MediumOffset Lithograph
Dimensions36 x 24 in. (91.4 x 61 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Object numberPH.5926
DescriptionIn 1977, New York was on the verge of bankruptcy and crime was at a record high. Hoping to revitalize tourism, the New York State Department of Commerce hired Wells Rich Greene, a female-founded advertising agency, to originate a campaign. While the agency came up with the slogan “I Love New York,” it needed a logo—and Milton Glaser, who had recently left Push Pin to start his own studio, was approached for the project. Since then, the “I <3 NY” image has been used on countless marketing materials, including a series of posters by Glaser celebrating some of the regions of New York State. This is one of the most popular designs, which plays on the “cat” in “Catskills.”On View
Not on view
