Jimi Hendrix Experience
Artist
Rick Griffin
United States, 1944 - 1991
Printer
Tea Lautrec Litho
Printer
Victor Moscoso
United States, born 1936
Date1968
MediumOffset Lithograph
Dimensions21 1/2 x 14 1/4 in. (54.6 x 36.2 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Object numberPH.5751
Description A particularly American phenomenon, the psychedelic style (1966–72) emerged on the West Coast and quickly became a signifier of youth counterculture. Inspired by the use of hallucinogens, the designs combine contrasting colors with nearly illegible, swirling text—supposedly best viewed when high. In many cases, the compositions are so complex that some viewers cannot decipher them at first glance, bucking the idea that posters must be instantly and universally comprehensible. Many of the artists also draw on Art Nouveau and Victorian motifs. Contrary to popular myth, all of these posters were printed using photo-offset lithography—the cheapest method of mass printing at the time. On View
On view
