Plaisir De Boire Ne Dure Qu'un Moment
Artist
Philippe Foré
France, born 1927
Printer
Imp. A. Karcher Paris
Date1959
MediumOffset Lithograph
Dimensions15 1/2 x 21 1/2 in. (39.4 x 54.6 cm)
ClassificationsPoster
Credit LinePoster House Permanent Collection
Object numberPH.5680
DescriptionDuring the 1950s, the French government launched the Sante Sobriete (Health Sobriety) campaign, with the aim of limiting the daily alcohol consumption of each citizen to no more than a liter of wine per day. This was one of many posters Fore produced for the campaign, which features the slogan "The pleasure of drinking only lasts a moment!" beneath the gray, miserable features of a man with a hangover superimposed over his pink, healthy head the night before as he cheerfully knocks back a glass of red wine.On View
Not on view
